STARRING
YOU
CHALLENGE
Drive viewership for the new season and build social engagement.
INSIGHT
People want to be part of a spectacle.
THE SHOW
A twilight zone-espue dark depiction of the future almost always relating to technology.
SOCIAL
CONCEPT
Create an AR experience in London's Piccadilly Circus.
The objective? To find the code to a new and limited time exclusive episode. The first one of the new season.
Weeks before the event social media spots will be run in order to spike interest and build intrigue.
OUTDOOR
MARCH 11TH
On March 11 at 7 PM all of the screens in Piccadilly Circus will turn black with black mirror imagery. There will be kiosks and screens around prompting people to pull out their phone and open the AR experience.
RIDDLE?
AFTER SEVRAL ROUNDS OF THIS.......
The first person you are guided to by the AR, will give you a riddle.
You must solve the riddle and punch the answer in your phone to advance.
NOW YOU CAN BE ONE OF THE FIRST TO WATCH THE NEW EPISODE
ALL OVER THE WORLD
After this is done in other cities around the world and it generates enough media we will launch this experience online, for the series fans all over the world to enjoy a similar experience in search of a code.